Hydrotherapy Email Campaign

When a new hydrotherapy specialist joined the practice, it opened up new slots at the underused hydrotherapy unit. In order to put the service in front of interested clients, I worked with the rehab team to identify the relevant pets they wanted to target, (certain dog breeds, over 8-10 years), created the content with their supervision and built and delivered the email to the highly targeted audience. Of the significant increase in hydrotherapy bookings after the email, we were able to attribute at least 30 new signups.